RefRef
Turn your users into your most powerful growth channel
Launch sophisticated referral programs in minutes—drive viral growth with zero ad spend and full attribution visibility.
Launched a complete viral growth engine within 10 weeks. Early adopters reduced customer acquisition costs by over 50% while achieving 3× higher customer lifetime value from referred users compared to paid channels.
The Project
RefRef is an enterprise-grade, open-source referral marketing engine that transforms customers into advocates through intelligent referral tracking, automated rewards, and powerful analytics. Our MVP delivered both cloud-hosted and self-hosted options, sophisticated attribution models, and seamless integrations with billing and payment systems.
The Challenge
Growth teams were burning budget on expensive paid acquisition while lacking a scalable, viral growth channel. Existing referral solutions were either too expensive, lacked proper attribution, or required extensive engineering resources to build in-house.
The Solution
We built a complete referral infrastructure with intelligent link tracking, comprehensive analytics dashboards, flexible reward automation, and seamless integrations with Stripe and PayPal. The platform supports multiple attribution models and fully customizable reward flows, giving teams complete control over their referral strategy.
Process
How We Built It
Week 1–2
In-depth discovery, attribution model design, and growth strategy alignment. Map user journeys and define success metrics.
Week 3–6
Core platform build: referral link infrastructure, tracking system, analytics dashboard, and database architecture.
Week 7–8
Reward engine development and payment integrations with Stripe and PayPal APIs.
Week 9–10
Comprehensive testing, analytics refinement, self-host deployment scripts, and beta launch.
What We Built
Features Delivered
Built With
The Stack
RefRef gave us a growth superpower. We went from paying for every customer to having our happiest users bring us new ones. The attribution transparency alone made it worth it—we finally know exactly what's driving growth.
Deliverables
What You Get
Common Questions
