The Real Discovery
Not the consultant deck. Not the discovery framework.
The actual questions we ask.
30-Minute Call Structure
0-5 min: Who Are You?
- Background
- Current problem
- What's been tried
5-15 min: The Problem
- What are you building?
- Who has this problem?
- How do they solve it today?
15-25 min: The Vision
- What does success look like?
- What's the one core feature?
- Who will pay and how much?
25-30 min: Logistics
- Timeline
- Budget
- Next steps
The One Question
"If this existed and worked, who would pay $X/month for it?"
If they can't name 5 people, we dig deeper.
What We Learn
- Problem clarity
- Market size
- Technical complexity
- Team alignment
The Honest Take
Discovery doesn't have to be elaborate.
Just talk to potential users.
Ask good questions. Listen well.
