The Planning Problem
Content marketing requires consistency. Consistency requires planning.
We planned 12 months in one afternoon. Here's how.
The Framework
1. Map the Customer Journey
Awareness → Consideration → Decision → Retention
Each stage needs different content.
2. Identify Content Pillars
3-5 themes you own. Not topics you wish you owned topics.
We own: SaaS development, mobile apps, Shopify.
3. Fill the Calendar
Topic per pillar per quarter. Map to journey stage.
The System
Monthly
- 4 blogs
- 1 case study
- Social content supporting each
Quarterly
- 1 deep-dive guide
- Refresh top-performing content
- Retire underperformers
The Checklist
Before You Start
- Customer journey mapped
- Content pillars defined
- SEO keywords researched
For Each Month
- 4 blog topics assigned
- Publishing schedule set
- Promotion channels identified
The Honest Take
Content planning isn't creative work. It's strategic work.
Do it once. Execute all year.
Or hire us to do it for you.
