The Landing Page Problem
Ours didn't convert.
We had traffic. No signups.
4 redesigns later, we cracked it.
Here's what works.
The Structure
1. Headline
Not "We're X." But "Get Y without Z."
Problem-aware. Outcome-focused.
2. Subheadline
One sentence explaining value.
Who it's for. What it does.
3. Hero Visual
Show the product.
Not abstract illustrations. Real interface.
The Above-the-Fold
What to Include
- Headline
- Subheadline
- Hero visual
- Primary CTA
- Trust signals (logos, social proof)
What to Exclude
- Feature lists
- Pricing details
- Testimonials (yet)
Social Proof Placement
1. Above Fold (Optional)
Logos only. "Trusted by X companies."
Light social proof.
2. Below Feature List
Full testimonials.
After they see features, prove others value it.
3. Bottom CTA Section
Final push.
Testimonial + CTA together.
The CTA Strategy
Primary CTA
Above fold. "Start Free Trial."
Clear. Direct. Action.
Secondary CTA
Below testimonials. "View Pricing."
Alternative path.
The Checklist
- Headline = problem/outcome
- Hero visual = real product
- Above fold = headline + CTA
- Features = benefits, not specs
- Testimonials = real quotes
- CTA = clear action
The Honest Take
Landing pages aren't magic.
Good product. Clear message. Easy signup.
That's 90% of conversion.
Test. Measure. Iterate.
That's how you find what works.
