The Analytics Mistake
We didn't add analytics until month 6.
We had no data. No insights.
We were flying blind.
Here's how we set it up.
What to Track
1. Acquisition
- Where users come from
- Which channels work
- Cost per acquisition
2. Activation
- Signup completion rate
- Time to first value
- Activation funnel
3. Engagement
- DAU/WAU/MAU
- Feature usage
- Session duration
4. Retention
- Churn rate
- Cohort analysis
- Return rate
5. Revenue
- MRR
- ARPU
- Expansion revenue
The Tools
Product Analytics
PostHog. Mixpanel. Amplitude.
We use PostHog. Self-hosted option. Affordable.
Revenue Analytics
Stripe Dashboard. Baremetrics.
Error Tracking
Sentry. Crash reporting.
Implementation
Week 1
Add PostHog snippet.
Track page views.
Week 2
Track signups. Track core actions.
Week 3
Set up dashboards. Create funnels.
Week 4
Review data. Form hypotheses.
The Honest Take
Add analytics from day one.
You don't need everything.
But you need something.
Data beats intuition.
